7up's Sip Up Summer Series: A Celebration of Summer in a Can

PepsiCo Design & Innovation's Limited Edition Aluminum Cans Win Golden A' Packaging Design Award

The Sip Up Summer Series was born out of the simple idea of celebrating summer. Every year, 7up's crisp, refreshing flavor brings smiles to people across the globe. To enhance this experience, 7up releases limited edition themed cans. The 2016 series, designed by PepsiCo Design & Innovation in collaboration with Chase Design Group, was a whimsical play on the uniquely refreshing lemon-lime flavor of 7up.

The design of the cans used easily translated phrases and graphics that captured the fun and fancy of an active summer. Modern and bold, the concepts in each can brought to life the unique spirit and expressive attitude of 7up consumers globally. The result was a system that could be easily understood by summer revelers across the globe, regardless of language or culture.

What set the Sip Up Summer Series apart from other designs was its unique properties. The cans were not just containers for a beverage, they were a celebration of summer, a reflection of the joy and energy that the season brings. The design was not just about aesthetics, it was about creating an experience, a connection between the consumer and the brand.

The Sip Up Summer Series was recognized for its excellence in design, winning the Golden A' Packaging Design Award in 2017. The award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

The success of the Sip Up Summer Series is a testament to the power of design and innovation. It shows how a simple can can be transformed into a piece of art, a celebration of a season, a connection between a brand and its consumers. It is a reminder that design is not just about aesthetics, it is about creating experiences, telling stories, and making connections.